Chocolatería San Ginés located halfway between Puerta del Sol and the Teatro Real, in the heart of Madrid, is one of the oldest chocolate shops in the capital. Founded in 1894, it was known during the Second Republic as "the hidden one" due to its particular location in the San Ginés passageway, an alley away from all the hustle and bustle. Despite being out of sight of passers-by, the chocolate shop gained unprecedented fame and today, it appears in all the city's tourist guides.

During the first decades of the 20th century it was the only chocolate shop open after hours, serving as a home and inspiration for many artists, authors and scholars.

For more than 125 years, our emblematic store in Madrid has seen through its doors many personalities from all over the world🌎 

 Here are some of them✨

Pedro Trapote born in 1939 in Valladolid, Spain is an entrepreneur more than 60 years of experience with Madrid's hospitality. He is mostly known as 'The King of Tourism' in Spain due to being the founder of one of the first nightclubs in Madrid. He owns Grupo Trapote which owns the most tourist recognized entertainment venues: Joy Eslava, Teatro Barcelo, Cerveceria San Andres, Chocolateria San Gines.